


Just a few months after soft launch at 100% Optical in the UK, Ffin are invited to London Fashion Week.
‘Ping’ goes Facebook messenger and it is a message about collaborating at London Fashion Week.
A month later and as part of a wider collaboration, the designer frames are on the catwalk, complementing Welsh fashion designer Jayne Pierson’s new collection.
Ceridwen is a collection inspired by the powerful shape-shifting figure of Ceridwen from Welsh mythology and the medieval Welsh stories of the Mabinogion. Ceridwen is associated with transformation, inspiration, magic and rebirth, and her story became a starting point for exploring the idea of identity as something fluid and continually evolving.
70’s rock legend Siouxsie Sioux, of Siouxsie and the Banshees, modelled our ORA sunglasses on the catwalk and refused to return them because she “loves them too much and must have them!” – see the Rockstar Heist article for more on that.
More on Jayne Pierson: https://www.jaynepierson.com/







