Early advice from industry experts was that Ffin’s designer eyewear would find popularity in the European market, so after months of planning, Ffin pivot their strategy in that direction and head to the coolest industry show in the world, MIDO, based in the iconic Italian capital of style, Milan.

Nerves about the international launch are somewhat settled when following a review by a MIDO panel, Ffin is invited to take a stall in the MIDO Lab Academy, allowing us to bypass the usual time served in the Start-up area. Nerves are replaced by awe, as Ffin find themselves exhibiting alongside their design heroes. In good company, Ffin launch their new range and start connecting with boutique opticians and eyewear stylists around the globe.

Anna’s designs catch the eye of the editors at MIDO TV and they decide to invite her to interview. A very nervous Anna agrees…