July 2024: Anna Lewis and Ffin Eyewear are featured in the Amazing Eyewear Book Vol. 2
Summary: Anna is approached by renowned eyewear journalist Maarten Weidema, to feature in his next edition of the Amazing Eyewear book.
Author Maarten Weidema is the founder of The Eyewear Forum Magazine (TEF) and an expert champion of independent brands, on a mission to “save the world from mediocre eyewear.” He now also produces the Amazing Eyewear book, dubbed The Holy Grail of Eyewear Design and found on the coffee tables of eyewear enthusiasts around the world.
Maarten first met Anna at the Love Eyewear Awards, where he noted Anna as one to watch. Since then he has monitored the progress of Ffin Eyewear, enthusiastic about our progression and offering invaluable snippets of advice on how to get established. This is what Anna had to say: “I was genuinely shocked and delighted when Maarten invited Ffin to feature in the Amazing Eyewear book. I was really overwhelmed, we had worked so hard to expand our range so Ffin could be taken seriously by the industry and then Maarten deemed us worthy of a feature. It was a heady mixture of excitement, relief and awe.”
May 2024: Optician Magazine interview with Anna Lewis – “Taking the Industry by Storm.”
Summary: We receive an email from a new client that we had visited earlier that day. Accompanied with a photo of the page open on the desk is the message “I have just seen this article in the latest Optician Magazine!! Well Done.”
Optician Magazine’s Zoe Crosby has decided to start a series celebrating British female talent in the eyewear industry, by interviewing Anna about her epic arrival on the designer eyewear scene [link here].
February 2024: Ffin International Launch at MIDO Eyewear Show, Milan
Summary: Early advice from industry experts was that Ffin’s designer eyewear would find popularity in the European market, so after months of planning, Ffin pivot their strategy in that direction and head to the coolest industry show in the world, MIDO, based in the iconic Italian capital of style, Milan.
Nerves about the international launch are somewhat settled when following a review by a MIDO panel, Ffin is invited to take a stall in the MIDO Lab Academy. Nerves are replaced by awe, as Ffin find themselves exhibiting alongside their design heroes. In good company, Ffin launch their new range and start connecting with boutique opticians and eyewear stylists around the globe.
Anna’s designs catch the eye of the editors at MIDO TV and they decide to invite her to interview. A very nervous Anna agrees…
November 2023: Optometry Today Interview with Anna Lewis – “Designed with Individuality in Mind.”
Summary: Kimberly Young at Optometry Today [link here] interviews Anna about her approach to design, how she feels about the Love Eyewear Awards and the challenges for Ffin Eyewear as a new brand.
September 2023 Ffin Eyewear are approached by Jayne Pierson to feature the frames at London Fashion Week SS24.
Summary: ‘Ping’ goes Facebook messenger and it is a message about collaborating at London Fashion Week.
A month later and as part of a wider collaboration, the designer frames are doing a turn on the catwalk, complementing Jayne’s new collection.
70’s rock legend Siouxsie Sioux, of Siouxsie and the Banshees, modelled our ORA sunglasses on the catwalk and refused to return them because she “loves them too much and must have them!”
September 2023 Lazin Magazine feature Ffin Eyewear on the front cover.
Summary: For those in the know, Lazin is monitoring all things on trend. They approach Ffin Eyewear to borrow some eyewear for a shoot and decide to write about “Anna’s Design Adventure” in addition to using the images as their front page feature.
Find out more at Lazin Magazine [link here]
Aug 2023: Niall & Anna Agree a Business Partnership
Summary: No press release here but a fairly big step in securing the future of Ffin Eyewear.
Niall & Anna meet to discuss a partnership in Brighton and deal done they decide to get some corporate head shots that reflect they way they mean to go on!
Celebrations included fish and chips on the beach and an ice-cream.
Feb 2023 Ffin Eyewear win 2 Love Eyewear Awards at industry show debut in London.
Summary: With support from an awesome group of friends, Anna Lewis steps onto the UK eyewear scene and causes a stir by winning 2 Love Eyewear Awards for Ffin at the debut show. She is awarded Best New Designer and also scoops Best Men’s Sunglasses, in the latter category she takes the award despite being shortlisted against industry giants such as Eyewear by David Beckham, J.F.Rey and Morel with their 140 year history.
The Luxury Eyewear Forum [link here] celebrate the Love Eyewear coverage, featuring an ecstatic Anna receiving her award.
Jan 2023 Ffin Eyewear are shortlisted in 3 categories at the Love Eyewear Awards in London.
Summary: Anna Lewis prepares for the soft launch of the Ffin brand at the 100% Optical industry show in London. Ahead of the show, Ffin are shortlisted in 3 categories at the Love Eyewear Awards.
Industry magazine Optometry Today announce the Love Eyewear Awards shortlist [link here], leading with an Image of the NOS frames from Ffin Eyewear. Ffin are shortlisted in the Best New Designer, Best Men’s Sunglasses and Best Women’s Sunglasses categories.
